Magnum teamed up with award-winning director Xavier Dolan and i-D to launch a film competition, 'Be True To Your Pleasure', during the 2015 Cannes film festival.
The world’s best aspiring filmmakers were invited to create films inspired by spontaneity, indulgence, and the joy of letting go—because what’s a day without pleasure?
Xavier, along with a select judging panel from i-D, chose the three winning films.
You’re true to yourself when you’re true to your pleasure. Magnum presents three striking films that capture those beautiful moments that celebrate personal pleasure and the joy of letting go.
Three bold, creative and original moments of pleasure.