1. What flavours of Magnum are available in India?
2. What’s Magnum ice cream priced at?
Magnum Classic and Chocolate Truffle are priced at Rs. 75 per stick and Magnum Almond and Brownie are priced at Rs. 90 per stick.
3. Which cities in India is Magnum available in?
All 4 Magnum flavours are available across all Tier 1 cities in India except Ahmedabad. Magnum is also available in selected smaller cities across the country.
4. If I have complaints / feedback on Magnum ice cream, who can I get in touch with?
We have set up a Helpline where you can lodge your complaints regarding Magnum product quality and we shall ensure that your query is answered and resolved. You can call our TOLL FREE No. 18001022221 to lodge a complaint. You can also write to us on Facebook https://www.facebook.com/MagnumIND or Twitter: @MagnumIND.
5. Why haven’t you introduced other variants of Magnum like Gold, White etc?
Magnum is available in various flavours and formats in countries across the globe, and we launch our different variants in a phased manner, so that we launch different variants every year. We have launched Magnum in India in the 3 basic flavours in 2014 followed by the introduction of Magnum Choco Cappuccino in 2015. In the following phases we shall roll out different flavours. All we can say is that we are sure it will be well worth the wait.
6. What makes Magnum ice-cream so premium?
Magnum is an international brand of ice-cream. Right now the Belgian chocolate specially designed to give you a crack when you take your first bite of Magnum, to the smooth & creamy ice cream that goes into it. Magnum is made with the best of ingredients. At Magnum, we ensure that the consumer gets a pleasurable experience from the first bite to the last bite, and truly enjoys the Royal Treatment, every time.
7. Why is Magnum ice-cream available only in select cities in India?
Magnum is a very premium imported ice-cream & is being launched in India in phases. All 4 Magnum flavours are available across all Tier 1 cities in India except Ahmedabad. Magnum is also available in selected smaller cities across the country. At Magnum, our product quality is very important for us, and therefore it is critical to have the right cold-chain in place for the same. Hence, we are first launching in the cities where we have fully developed our cold-chain & distribution structure especially for Magnum.
8. Is there any difference in the taste and quality of Magnum ice-cream that we get in India and other foreign countries?
While Magnum the world over strictly adheres to maintaining standardization in terms of soyrcing of ingredients and manufacturing processes, there could be slight variation across countries in order to adhere to local regulations. The Magnum sold in India is produced in Thailand. The Belgian Chocolate used in Magnum for India is exactly the same as what we use globally. The formulation of the ice-cream, however, has been modified very slightly to suit the Indian taste palate & adhere to Indian regulations.
9. Is Magnum ice-cream vegetarian?
Magnum ice-cream is a 100% pure Vegetarian product. In the interest of consumer awareness this has been declared on the packaging which carries the standard ‘Veg’ logo symbolized by a Green dot.
10. I have heard that Magnum ice-cream contains emulsifier E-471, which can be sourced from animal fat. Is this true? Does this mean that Magnum ice-cream is not vegetarian?
Magnum ice-cream is a 100% pure Vegeterian product. In the interest of consumer awareness this has been declared on the packaging which carries the standard ‘Veg’ logo symbolized by a Green dot. There has been some incorrect speculation that Magnum ice-cream which is imported from Thailand and sold in India by Hindustan Unilever Limited uses E-471 sourced from animal fat. We wish to categorically clarify that this is absolutely incorrect and without any factual basis.
Magnum ice-cream uses a standard emulsifier called mono diglyceride which is classified as E-471 under the India Food law. This is a commonly used emulsifier in the ice-cream industry & is also used by various other brands in the market. E-471 can be sourced from either vegetable fat OR animal fat. The emulsifier used in Magnum ice-cream is derived from a pure vegetarian source which is palm based and NOT animal fat, and hence is a 100% pure Vegetarian product.