This summer, the heat won’t be the only thing that would scorch India. Magnum Ice cream is committed to take indulgence and craftsmanship a notch higher with its #TakePleasureSeriously campaign.
The premium ice cream brand is all set to partner with the patisserie queen, Pooja Dhingra, to craft Limited Edition Magnum pieces that draw inspiration from India’s leading fashion icons. This collaboration is based on sophisticated craftsmanship and guilt free indulgence. Magnum will bring to life Pooja’s interpretation of her favourite Bollywood divas, which is a consummate mélange of the two worlds.