What is milk chocolate?


Milk chocolate is an indulgent, melt in the mouth treat.
Creamy and smooth in texture, milk chocolate is loved the world over.
Here’s what makes it so special.


How is milk chocolate made?


Crafting milk chocolate is a labour of love, with three main stages:


First, chocolate producers blend milk ingredients and sugar
and gently mix them with chocolate liquor and cocoa powder.
The mixture is dried and becomes a milk chocolate crumbly powder.


The final stage is where milk chocolate gets its smooth and velvety taste and texture through a
stage called ‘conching’, which means carefully mixing all the ingredients together. Like a chef in
his own kitchen, the master chocolatiers follow atraditional long conching which guarantees a
rich, subtle flavour development. The process starts at alow temperature and as it starts mixing,
the temperature is raised very slowly to help it dry, and develop new delicate flavours from the heat. 


Care is taken to gently mix for long enough to full develop the chocolate flavours,
and allow ingredients to combine together in the most silky way possible.





Milk chocolate’s smooth taste


Milk chocolate gets its mild, velvety taste from a delicate balance of ingredients.


Whilst milk chocolate and dark chocolate both use cocoa liquor, cocoa butter and sugar,
milk chocolate also uses milk powder, to give its creamier taste, texture, and lighter colour. 


Make the most of milk chocolate


Milk chocolate’s subtly sweet taste makes it the perfect partner to your favourite treats.


Pair milk chocolate with a cup of Darjeeling tea for an afternoon break. Or, combine popcorn
with almonds and milk chocolate to enhance a classic film night snack. 





Magnum milk chocolate


For the ultimate treat, try Magnum Classic. Made with our finest milk chocolate wrapped around
velvety smooth vanilla ice cream.


Further your pleasure with Magnum Almond. Made with the same high quality cocoa and
covered in roasted almonds, it’s a crackly, crunchy delight. 




Sustainable, quality cocoa

Made from our highest quality cocoa beans, sustainably grown and carefully selected by Rainforest Alliance Certified™ farmers.


New! Magnum Hazelnut Luxe

Perfectly crafted Turkish Hazelnut Luxe



Choose your indulgence

  • Classic

    Special Ingredients

  • Almond

    Magnum Almond

  • White Almond