Vie Magnifique

Vie Magnifique

Magnum teamed up with award-winning director Xavier Dolan and i-D to launch a film competition, 'Be True To Your Pleasure', during the 2015 Cannes film festival.

The world’s best aspiring filmmakers were invited to create films inspired by spontaneity, indulgence and the joy of letting go – because what’s a day without pleasure?

Xavier, along with a select judging panel from i-D, chose the three winning films.

You’re true to yourself when you’re true to your pleasure. Magnum presents three striking films that capture those beautiful moments that celebrate personal pleasure and the joy of letting go.

Discover the Winning Films

Three bold, creative and original moments of pleasure.

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Pleasure Is Letting Go

KAI by ALAN CUMMINGS

When a shy, restrained dancer finally allows herself a moment of release and pleasure, she uncovers her full potential and how truly great she can be.

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Pleasure Is Ageless

ZAP by PATRICK DOWNING

An elderly couple amuse themselves with a playful game, reminding us that it’s the little moments of pleasure that make life beautiful, and that pleasure is ageless.

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Pleasure Is Following Your Heart

WILD SPACE by KARA SMITH

True pleasure can only come from following your instincts and fighting for what you want. 

Created by pleasure seekers

Peek inside our Pleasure Stores

Select your indulgence

  • Double Chocolate

  • Double Caramel

  • Double Peanut Butter