Bella Hadid creates the ultimate accessory at Magnum Cannes.
Bella Hadid was the guest of honor at Magnum Cannes 2018 - inspiring crowds to Take Pleasure Seriously on the red carpet with her exclusive Alexander Wang cooler bag.
The Magnum dipping bar was 100% couture with new design touches and ice cream toppings specifically selected to complement Bella’s unique style.
Bella accessorized her dream Magnum with a generous sprinkling of shimmering gold popping candy. The look was completed with a decadent chocolate ‘B’ branded coin and a striking Belgian Chocolate Shard…the epitome of Taking Pleasure Seriously.
This year, Magnum is celebrating pure unadulterated pleasure. The importance of craft, quality and truly enjoying those perfectly pleasurable moments.
Alexander Wang and Bella Hadid take pleasure seriously at Magnum's most indulgent party to date.