At Magnum, we believe a day without pleasure is a day lost.
With city streets no longer bustling with busy commuters as they once were, we have created a digital art exhibition for Pleasure Seekers to imagine a world where lockdown restrictions are no more, and we can share in moments of pleasure again.
Pleasure Imagined invites virtual visitors to step into the imagination of artists from Spain, Italy, Argentina, Brazil and beyond and make a donation to women cocoa farmers in Ivory Coast, where Magnum sources much of its cocoa from.
Starting 25th May, our official Instagram account (@Magnum, link opens in new window) will profile a new artist every day, showcasing their one of a kind artwork and the inspiration behind it.
Magnum’s lead artist and kicking off the exhibition, French-Ivorian Aurélia Durand’s West African heritage inspired her uniquely recognisable afro-pop artwork. The bespoke artwork sees a collision of colours adorn an original photograph taken by her father of The Basilica of Our Lady of Peace in Yammasoukro in 1991 on a family trip to her mother’s native Ivory Coast, where Magnum sources much of its cocoa from.