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MAGNUM X HALSEY
MAGNUM X HALSEY: TRUE TO PLEASURE
Being true to your pleasure just got bolder with Magnum’s latest collaboration with multi-platinum singer, songwriter & activist, Halsey. Discover how Halsey, alongside a collective of individuals from around the world, overcome barriers to proudly live their truth and pursue what makes them happy.
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Magnum X Halsey Story > “I have always pushed myself and those around me to fearlessly express themselves, and to do what makes them genuinely happy, without fear of judgement or critique.”
![Halsey Live Hero]()
“I have always pushed myself and those around me to fearlessly express themselves, and to do what makes them genuinely happy, without fear of judgement or critique.”
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Magnum Ruby Stick
![Ruby Paper]()
Magnum Ruby Stick
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Magnum X Catriona “I like the simple pleasures in life like yoga, meditation and reading.”
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“I like the simple pleasures in life like yoga, meditation and reading.”
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Halsey enjoying her Magnum Ruby
![Halsey Live Bite]()
Halsey enjoying her Magnum Ruby
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Magnum X Mpho “True pleasure is coming back home to my family and little things like a home cooked meal.”
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“True pleasure is coming back home to my family and little things like a home cooked meal.”
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Halsey wearing a custom Magnum bomber jacket
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Halsey wearing a custom Magnum bomber jacket
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Magnum X Kiddy "I am proud to be part of the New Magnum Campaign, a brand who has always been forward thinking and never shied from advocating for diversity way before it was a trend!."
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"I am proud to be part of the New Magnum Campaign, a brand who has always been forward thinking and never shied from advocating for diversity way before it was a trend!."
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Magnum X Penelope "My slogan for life is nothing is impossible."
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"My slogan for life is nothing is impossible."
BEHIND THE SCENES WITH HALSEY
Meet Halsey and the global cast of our #truetopleasure campaign. Discover how Halsey stays true to her pleasure, what makes her feel most confident and how working with Magnum has fulfilled a childhood dream.
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Magnum X Fatima “My motto in life is doing things with love. That’s important.”
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“My motto in life is doing things with love. That’s important.”
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Halsey's Dream Magnum > To mark our collaboration with Halsey, we’ve designed a luxurious ice cream recipe to match her bold, fearless personality.
![Magnum for Halsey]()
To mark our collaboration with Halsey, we’ve designed a luxurious ice cream recipe to match her bold, fearless personality.
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Magnum neon sign
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Magnum neon sign
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Halsey about to enjoy her Magnum Ruby
![Halsey live tongue]()
Halsey about to enjoy her Magnum Ruby
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Magnum X Anh “My true pleasure is to wake up in a foreign country, hear the song of birds and be lost in nature."
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“My true pleasure is to wake up in a foreign country, hear the song of birds and be lost in nature."
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Halsey being true to her pleasure with her Magnum Ruby
![Halsey live finger]()
Halsey being true to her pleasure with her Magnum Ruby
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Magnum X Cio “Travelling by myself, having to talk to people and meet people, has given me a lot of confidence.”
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“Travelling by myself, having to talk to people and meet people, has given me a lot of confidence.”
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Magnum X Kiddy "Collaborating with them is truly a pleasure, not a guilty one but a Proud one."
![Kiddy Smile]()
"Collaborating with them is truly a pleasure, not a guilty one but a Proud one."
NEXT STORIES
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![Magnum X Halsey Story]()
This year, Magnum is partnering with multi-platinum singer, songwriter and activist Halsey to inspire and encourage everyone to be true to themselves.
