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Directed by Kellan Stover
It’s never too late for pleasure
We meet an older man who’s been sucked in by routine. Every day he gets up at the same time, puts on a tie, takes the train to work, then back home, and repeats. His life has become gray, and the worse part is he hasn’t even noticed.
One day, something makes him break the cycle. He’s not sure why, but he decides to get off the train before his stop. He sits down to watch a man painting at a park, a man that looks a lot like him, only a few years older. This small change sets off a chain reaction of events that will end up bringing some colour into this man’s life.
Magnum collaborated with Anime artists and created an Anime Pleasure Tale: Konnichiwa. A powerful statement about our very human need to search for pleasure.
This year, Magnum is partnering with multi-platinum singer, songwriter and activist Halsey to inspire and encourage everyone to be true to themselves.