Magnum celebrates 10 years of indulgence in Canada with ‘Magnum x Designer Puzzle Collection’

Magnum is celebrating its 10^th anniversary in Canada with the launch of a limited-edition designer collaboration. Known for its long heritage of working with creative disruptors around the world, Magnum has partnered with three of Canada’s most sought-after fashion designers to create the ‘Magnum x Designer Puzzle Collection’ to celebrate everyday indulgence and authentic self-expression.

The unique designs created by Canadian designers: Lesley Hampton (@lesley_hampton), Andrew Coimbra (@andrewcoimbra) and Marie-Eve Lecavalier (@lecavalier.studio) draw inspiration from the iconic silhouette of the Magnum ice cream bar and showcase their bold, authentic, self-expression in each design.

The ‘Magnum x Designer Puzzle collection’ is a multi-sensorial experience from beginning to end, just like our iconic Magnum ice cream. From the bold design, to the luxurious craftsmanship, each collection is also paired with a curated playlist from each designer to showcase their sense of self-expression and elevate the at-home experience.

In honour of this special anniversary collaboration, proceeds from each ‘Magnum x Designer Puzzle Collection’ will go back to the local community to organizations selected by each designer.

Each 504 piece puzzle retails at $40 and is sold exclusively at https://www.drakegeneralstore.ca/collections/all-in-stock.

Discover the designers behind the ‘Magnum x Designer Puzzle Collection’:

Lesley Hampton – Lesley is an Anishinaabe Artist, fashion designer, curve model, and activist focused on mental health awareness, body positivity, and authentic representation. She has been described as an important Indigenous presence in the Canadian fashion landscape from publications like The Globe and Mail, VOGUE, The National Post and more. The amalgamation of her Anishinaabe indigeneity and her international nomadic upbringing nurtured passion for socio-cultural causes and drives her passion for her fashion business and personal brand LESLEY HAMPTON.

• For the collection, Lesley’s design incorporates Indigenous beadwork and modern aesthetics, harmoniously bringing together elements of traditional and modern design.
• Proceeds of her design will benefit the Native Arts Society , an Indigenous 2spirit led initiative that provides people with a safe space to keep and sell art as well as work on their art in a place rooted in harm reduction and free from judgement.

Andrew Coimbra – Andrew has worked with prominent Canadian labels like Pink Tartan and Philip Sparks as well as the international renowned label Proenza Schouler. His label, ANDREW COIMBRA, is a genderless, ready-to-wear label and his designs have been defined by CBC Arts, GQ Portugal, and Elle Canada as “one to watch”. Andrew defines his design aesthetic as cool, refined ease that is strengthened by inspiration drawn from contemporary art and youth culture.

• For the collection, Andrew’s design is an ode to the multicultural Canadian landscape, choosing a palette of skin tones reflective of the rich diversity of his childhood neighborhood, Toronto’s Harbord Village.
• Proceeds of his design will benefit The 519, a Toronto organization dedicated to the advocacy for the inclusion of LGBTQ2S communities.

Marie-Ève Lecavalier – Marie-Ève’s unique style and innovative approach earned her many “firsts” in the fashion industry. She was the first French Canadian to win the Chloe Prize, as well as the Special Mention of the jury in 2018; she became the first Canadian to become a finalist in the Woolmark Prize, previously won by Yves Saint Laurent and Karl Lagerfeld, in summer 2021; and she was the first Canadian to present within the official calendar at Paris Fashion Week with her debut collection in fall 2021. Her brand LECAVALIER combines impeccable and innovative craftsmanship with meticulous material research and bold aesthetics.

• For the collection, Marie-Ève’s design incorporates hypnotic swirls in an array of bold colours, channeling a psychedelic spirit in a unique bespoke design as visual amplification of the taste buds.
• Proceeds for her design will benefit the Montreal Sexual Assault Centre (MSAC) which offers a range of bilingual services free of charge to anyone who has been a victim of sexual violence.