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What is Milk Chocolate?

Milk chocolate is an indulgent, melt-in-the-mouth treat. Creamy and smooth in texture, milk chocolate is loved the world over. Here’s what makes it so special.


Chocolate chunks on vanilla ice cream

How is Milk Chocolate Made?

Crafting milk chocolate is a labour of love, with three main stages:

First, chocolate producers blend milk ingredients and sugar and gently mix them with chocolate liquor and cocoa powder. The mixture is dried and becomes a milk chocolate crumbly powder.

The final stage is where milk chocolate gets its smooth and velvety taste and texture through a stage called ‘conching’, which means carefully mixing all the ingredients together. Like a chef in his own kitchen, the master chocolatiers follow a traditional long conching which guarantees a rich, subtle flavour development. The process starts at a low temperature and as it starts mixing, the temperature is raised very slowly to help it dry, and develop new delicate flavours from the heat. 

Care is taken to gently mix for long enough to fully develop the chocolate flavours, and allow ingredients to combine together in the most silky way possible.

Melted chocolate being poured over ice cream

Make the Most of Milk Chocolate

Milk chocolate’s subtly sweet taste makes it the perfect partner to your favourite treats.

Pair milk chocolate with a cup of Darjeeling tea for an afternoon break. Or, combine popcorn with almonds and milk chocolate to enhance a classic film night snack.

Milk Chocolate

Magnum Milk Chocolate

For the ultimate treat, try Magnum Classic. Made with our finest milk chocolate wrapped around velvety smooth vanilla ice cream.

Further your pleasure with Magnum Almond. Made with the same high quality cocoa and covered in roasted almonds, it’s a crackly, crunchy delight.

Bar of Milk Chocolate



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