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Magnum X Moschino

Our wildest collaboration yet

Cara Delevingne & Moschino Creative Director Jeremy Scott release the beast in our new film - with an even bigger reveal to come at Cannes.

To mark Magnum’s arrival at Cannes and the release of two new indulgent Magnum Double flavours - Coconut and Raspberry, we’re ready to release the beast in our most daring collaboration yet. In our latest film,  Jeremy Scott, creative director of Moschino, and international film star and supermodel Cara Delevingne unleash their wild side and dare to go double.

Double Caramel Ice Cream

Moschino presented the perfect partnership for this year’s Release the Beast campaign, with the belief that fashion should be bold and fearless. The luxury fashion brand constantly pushes the limits on style and standout pieces are their signature. The mind behind this brand is the daring and audacious Jeremy Scott. Jeremy’s pop style inspired the vision behind the new campaign and helped bring to life a world as iconic and stunning as the Magnum Double itself.

When it came to finding the muse of this year’s campaign, there was no question as to who embodied the spirit and attitude of Release the Beast and Dare to go Double. Cara Delevingne is loved by her fans for her quirky, fun and bold personality. In both her fashion and film career she dazzles and delights with her unfiltered and authentic style.

Double Caramel Ice Cream

Together, Cara and Jeremy have created a film that is both fun and fierce. Featuring in the film are the new beasts – a few of Moschino’s uniquely crafted illustrations designed and brought to life specifically for the campaign by legendary animator Uli Meyer who is most notable for his work on “Who Framed Roger Rabbit” and “Space Jam”.  The beasts will make another appearance as part of the campaign, during a big reveal at the Cannes International Film Festival on May 18th.

The film, directed by Jeremy Scott, is inspired by the wild and bold ‘Dare to go Double’ attitude and that ultimate moment of pure indulgence and pleasure that comes from biting into the thick cracking chocolate and velvety smooth ice cream of a decadent Magnum Double. The film sees the newly imagined beasts star-gazed while slyly attempting to get their paws on Cara’s irresistible Magnum Double as she confidently struts through the city streets.

Jeremy Scott had this to say:

“The collaboration with Magnum, from designing the beasts to directing the film has been beyond fun for me. Working with Cara was amazing, and being bold with fashion is something I try to bring to life in my work every day. Fashion is that element of expression that gives you pleasure and allows to you show off your personality and attitude.  It’s fun to be able to give people that outlet. I’m so excited for you to see what we’ll be sharing in Cannes – watch out for the beasts!"

Double Caramel Ice Cream

The evening of May 18th will see Magnum and Moschino collaborate yet again to host the hottest and wildest party on the Croisette, giving guests an evening of pure indulgence and pleasure in true Release the Beast style. Stay tuned for more details on the A-list attendees and entertainment to come.