LIFESTYLE
27th June - 16th September 2018
11-13 Duke of York Square, London SW3 4LY
Mon-Wed: 11am-7pm
Thur-Sat: 11am-9pm
Sun: 11am-6pm
Magnum invites you to experience the ultimate in pleasure and sophistication at Magnum London. Our world-famous Magnum dipping bar features our iconic "Make my Magnum", the ultimate experience of magnum craft and indulgence, as well as stylish new
#MAGNUMLDN
ALEXANDER WANG
Alex created his Magnum by sprinkling sweet black sugar, bitter charcoal, crunchy black sesame and delicate black sugar pearls on velvety smooth ice cream.
The look was finished with an embossed ‘AW’ coin.
COCOA SPICE
Inspired by the varied origins of our cocoa. Soft vanilla ice cream dipped in dark chocolate topped with cinnamon powder and bitter cocoa nibs.
PRALINÉ DÉSIR
A modern interpretation of the classic Praliné, our signature flavour for summer 18”. Velvety vanilla ice cream dipped in classic Magnum chocolate topped with crushed hazelnuts and honeycomb.
STREET ART
Inspired by the urban art of Shoreditch – Velvety smooth ice cream drizzled in a dramatic crisscross pattern of blue, pink and purple coating.
BELLA HADID
Bella accessorized her black Magnum in gold popping candy, finished with a golden chocolate shard. The look was completed with a decadent chocolate ‘B’ branded coin…the epitome of Taking Pleasure Seriously.
SPRING-SUMMER 2018
Inspired by the 2018 summer catwalk. Velvety vanilla ice cream dipped in a pink coating and sprinkled with rose petals and raspberry crunch.
IMPRESSIONISM
Inspired by Impressionist Art. Velvety smooth ice cream dipped in a blue coating and topped with rose petals and meringue kisses.
POP ART
Inspired by Pop Art. Vanilla ice cream dipped in a purple coating, topped with a sprinkling of silver glitter and a crisp chocolate heart.
ART DECO
Inspired by the Art Deco style. Velvety vanilla ice cream dipped in purple and blue coatings and finished with a cracking chocolate wave.
ANIMAL INSTINCT
Inspired by bold animal print fashion collections. Three printed chocolate shards set on dark Magnum chocolate and velvety vanilla ice cream.
BLUE DENIM BABY
Inspired by timeless denim fashion collections. Velvety smooth vanilla ice cream dipped in a blue coating topped with golden stars.
CANNES GLAM
Inspired by the glamour of the French riviera. Soft vanilla ice cream dipped in a pink coating, topped with shimmering gold crunches and an elegant gold star.
CLASSIC ROCK
Inspired by the classic rock fashion accessory. Vanilla ice cream dipped in thick dark chocolate embossed with golden stars.
CHOCOLATE GOURMANDISE
Inspired by chocolatiers. Velvety smooth vanilla ice cream dipped in white chocolate and delicately signed with a classic Magnum chocolate drizzle and a signature Magnum M-coin.
VANILLA
Inspired by Madagascan vanilla. Smooth vanilla ice cream dipped in white chocolate, topped with gold flakes and white chocolate shavings and signed with a signature Magnum M-coin.
DISCOVER THE MAGNUM CHEF’S TABLE
For the first time ever, experience the opportunity to dip and craft your very own Magnum and discover more about what makes Magnum the perfect balance of cracking chocolate and velvety ice cream, from bean to bite, with an unrivaled VIP pleasure experience at our newly opened Magnum Chef’s Table.
Magnum Chef’s Table
- £15 per person
- Exclusive VIP experience & seating
- An iconic “Make My Magnum” including the opportunity to dip your own
- Interactive presentation of Magnum’s craftsmanship from Bean to Bite
- Includes a luxury Mocktail
EVENTS & MASTERCLASSES
Magnum x Page Turners
30th July – 5th August 2018
This summer, Magnum has partnered with Page Turners, a community of book-lovers filling their me-time with brilliant stories, to create a week of events to inspire you take pleasure seriously, in the iconic Magnum Pleasure Store, London. Book your tickets and learn how to make indulgent treats, discover foolproof self-care secrets to help you relieve stress, or create inspiring daily routines to help you find the pleasure in every day
