Pleasure Store

INSIDE MAGNUM

We love film, we love fashion

We believe a day without pleasure is a day lost.

So make time to indulge in a little glamour. #Magnifique

What makes Magnum

A rich coat of Belgian chocolate, ice cream infused with Madagascan Bourbon vanilla. This is how a Magnum is made.

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History of Chocolate

Discover the fascinating history of the world’s favourite sweet treat...

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What is milk chocolate?

Creamy and smooth in texture, milk chocolate is loved the world over. Discover what makes it so special.

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What is dark chocolate?

Luxurious, bittersweet and always tempting. Dark chocolate is a treat that’s rich in flavour and deep in colour.

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What is white chocolate?

White chocolate’s luscious creaminess makes it the perfect match for ice cream. But what is it that makes White Chocolate so delectable?

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Create your dream Magnum

Experience a new indulgence. Only in our Magnum Café

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Vie Magnifique

You’re true to yourself when you’re true to your pleasure. Magnum Vie Magnifique presents three striking films that capture those moments worth seeking.

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