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Magnum Fashion Collaboration

Magnum x Min Luna

Magnum is giving pleasure seekers a new way to take pleasure seriously and indulge in what they love doing with a first-of-its-kind collaboration in Malaysia with Min Luna, local stylist to the stars. Pleasure has never looked more chic with four runway-worthy, expertly crafted Magnum ice-cream creations, available from 1st October until 30th November 2018 while stocks last, at selected Magnum Pleasure Stores.

Magnum x MinLuna “Take Pleasure Seriously” Contest

Calling all Malaysian fashionistas. Express your #TakePleasureSeriously moments for a chance to win ‘A Day of Pleasure’. Share a photo of yourself in a look that inspires moments of pleasure with a Magnum ice-cream, from 22 October to 11 November 2018.

Step 1:  Capture a stylish OOTD (Outfit Of The Day) photo (videos are not permitted) of yourself with a Magnum Classic, Almond, White Almond or Hazelnut Luxe ice-cream.

Step 2:  Upload the photo onto your Instagram account with the hashtag #MagnumMY and #TakePleasureSeriously.

Step 3:  Make sure your profile is set to ‘PUBLIC’ so we can view it.

Four most stylish fashionistas will each win a fashion shopping spree worth RM2,500 with celebrity stylist, Min Luna.

*For full Terms and Condition, please click here.


Collaborating on a creative process that translates ‘wearables’ to ‘eatables’, the Magnum x Min Luna collection is a presentation of the season’s trendiest looks to inspire moments of pleasure for every fashionista. Themed ‘Sporty Chic’, ‘Starlet Queen’, ‘Pretty Powerful’ and ‘Modest Luxe’, the four looks conceptualised by Min Luna were transformed into dessert creations featuring Magnum’s all-time favourite ice-creams – Classic, Almond, White Almond and Hazelnut Luxe.


Featuring the Magnum Hazelnut Luxe ice-cream, this creation is inspired by the season’s desire for urban, sporty sophistication. Donning a cool fondant sports head band alongside vibrant red, yellow, white and blue chocolate drizzles, this creation brings vivid and active colours to life for a fun, fabulous look. Sporty Chic is perfect for the energetic Pleasure Seeker who always brings her ‘A’ game.


Inspired by luxurious indulgence worthy of a queen, this creation showcases the Magnum Classic ice-cream. Stunningly adorned with silver dragees and silver edible foil, Starlet Queen is a glamorous dessert that turns heads! Crafted especially for Pleasure Seekers who want to shine, it’s an extravagance for the senses.


Inspired by the beauty and strength of women, this creation features the Magnum Almond ice-cream. Elegantly accessorised with flowers in bloom that cascade throughout the ice-cream in uplifting pastel shades, this powerful feminine fantasy is perfect for the Pleasure Seeker who is all things sweet, with a formidable inner strength that shines.


Inspired by a bold, romantic concept, Magnum White Almond is accentuated with burnt orange and mustard yellow chocolate shards in this creation. A luxurious gold leaf completes the look, making this creation the perfect indulgence for Pleasure Seekers who epitomise sophistication.

Magnum Pleasure Store

Magnum Pleasure Store

The Magnum x Min Luna creations are available from 1st October until 30th November 2018 while stocks last, at selected Magnum Pleasure Stores. Each Magnum x Min Luna creation retails at RM 12.90.

GE-3, Ground Floor
IOI City Mall, 62502 Putrajaya(Located At Centre Court)

Tel: +603 8328 0662

Opening Hours:
Sunday - Friday, 10am - 10pm
Saturday - 10am - 11pm

G.17 & G.D17, Ground Floor
IPC Shopping Centre
No2, Jalan PJU 7/2,
Mutiara Damansara
47800 Petaling Jaya

Tel: +603 7731 2838

Opening Hours:
Monday - Sunday, 10am -10pm