FASHION

Magnum Mansion: Double the Indulgence

To celebrate the indulgent Magnum Doubles collection, Magnum partnered bold iconic personalities to bring to life the Magnum Mansion, a party of daring indulgences where Pleasure Seekers could “Release the Beast, Dare to Go Double”.

Easter Sunday

Magnum introduced the most indulgent line of flavours in Singapore– the Magnum Double Chocolate and Magnum Double Peanut Butter – at the launch of the Magnum Mansion, a bold and indulgent party where guests could Release the Beast and Dare to Go Double.

Taking over the sprawling theatre space at 72-13 Mohamed Sultan Road, the Magnum Mansion was brought to life through 270 degree projections which stretched ten metres from ceiling to floor, and provided salient reminders at the entrance for guests to unleash their wild side.

Livening up the party with her contagious energy and vivacious beauty, host Yvette King, brought invited guests on a pleasure-packed journey through the Mansion starting with the Magnum Double toast.


Moving on to the Magnum Double Style Lounge and Beauty Bar, Pleasure Seekers were given advice by local fashion influencer and label owner of run after, Melissa Celestine Koh, on how best to style and release the beast within with bold and smouldering looks that would build up the confidence within every individual.


DJs from girl collective ATTAGIRL!, DJ A/K/A and DJ DuriO, then took turns to turn the party up with heart-pumping beats and a mind-blowing collaboration, where guests released their inner party animals and brought the roof down.

For Pleasure Seekers daring enough to venture into their creative side, they were invited to decorate chocolate shards which then dressed up the Magnum lion sculpture. Of course, no Magnum party would be complete without Magnum’s signature Pleasure Bar where Pleasure Seekers customised their very own Magnum ice-creams with striking animal prints and an array of indulgent and bold-flavoured toppings.



The pleasure is now yours if you seek it – the Magnum Double collection is available nationwide in all major supermarkets, convenience stores, petrol marts and mini-marts.

Come join the celebrations at #MagnumDoubleSG and @MagnumSG on the following social channels:

https://www.facebook.com/MagnumSingapore

https://twitter.com/MagnumSG