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Frequently asked questions

To make your experience easier, you will find all the answers to your most frequently asked questions on this page.

We’re sorry that you’re not very pleased about your experience with Magnum. We take it very seriously when our fans aren’t happy, so if you would like to talk to someone about this please call our customer Careline on 0800 7311507 and they will be pleased to help and talk to you in person.

Our range changes frequently to bring you the best in ice cream and chocolate indulgence. Our range may vary by store depending on geographical location and store size, but is available in large supermarkets nationwide, and many Wall’s freezers in on-the-go locations. For more information on our current product range please see our product page.

The most up-to-date ingredient and nutritional information can be found on our packaging or on our product page. For more information on each of our products, or for any specific questions, please call our customer Careline on 0800 731 1507.

While many of our Magnum ice creams are gluten free, some are not. The most up-to-date information is available on pack in the ingredients list; however if you require more information on each of our products, please give a member of our team a call on 0800 7311507. 

Not all of our Magnum ice creams are suitable for vegetarians. Please call our careline on 0800 7311507 for a list of vegetarian-friendly ice creams.

Each product has a different composition, which explains the variance in weight.

Magnum Almond contains almonds which increases the total weight of the product.

For Magnum Classic and Magnum White, different chocolates are used so they behave in different ways during the production, hence the different final product weight.

Yes, the vanilla extract we use in our natural vanilla flavor is made from sustainably grown Madagascan vanilla beans, rainforest alliance certified.

Unlike other commodities vanilla is not grown on plantations, all our vanilla is grown on vines alongside a tutor that supports the vanilla vines. The Madagascan vanilla cultivation has been optimised over the years from generation to generation to craft the best quality vanilla.

Yes, 100% of the cocoa is sourced from Rainforest Alliance Certified™ farms in the Magnum ice creams. Read here more about Rainforest Alliance Certified farms™.

Currently none of our Magnum ice cream products are Halal certified. However, we do work with the GMWA, supplying product information to them, in order for the GMWA to determine whether our products can be consumed by Muslims. This is purely the opinion of the GMWA and not the opinion of Unilever UK and Ireland. We hope that by working with the GMWA Muslim consumers can make an informed decision about our products. Further information can be found at:

Ruby couverture chocolate is made with ‘Ruby’ Cocoa beans using a unique processing to unlock the flavour and colour tone of the Ruby bean. The unique crafting process unlocks the naturally present berry flavour and unique pink colour tone. It creates a new dimension of taste in this chocolate which is free from artificial colours and berry flavours.

Yes, Ruby is known as a couverture chocolate. Couverture is a term for chocolates which are rich in cocoa butter; these are often used by gourmet chocolate brands for confectionary products and by pastry chefs and chocolatiers as an ingredient.

Select ruby cocoa beans and unique crafting process unlock a fruity berry flavour and ruby pink colour tone.

The unique taste experience of Ruby, a premium type of chocolate, can be described as an intense sensorial delight: it is a tension between berry-fruitiness and luscious smoothness. Paired with velvety white chocolate ice cream and a luscious raspberry swirl, Magnum Ruby is an entirely new taste experience.

Ruby chocolate is hailed as the fourth type of chocolate, after Dark, Milk and White.

Magnum Double Gold Caramel Billionaire is the newest product from Magnum, and our most indulgent ice cream ever. The flavour has been crafted with multiple layers of decadence providing a new way to experience ice cream.

Magnum’s Double Gold Caramel Billionaire is an exciting mix of crunchy shortbread biscuit coated in golden caramel cracking chocolate, encasing layers of gooey salted caramel sauce and velvety double swirled pecan and biscuit flavour ice creams.

Magnum Double Gold Caramel Billionaire is Magnum’s most indulgent double ice cream ever. The unique flavour has been carefully crafted with multiple layers of luxury providing pleasure seekers a new way to experience moments of indulgence, earning its status as our richest yet and inspiring its name.

Magnum’s Double Gold Caramel Billionaire pairs tantalising Golden Caramel Chocolate with crunchy biscuit to amplify texture and flavour. Bite through the signature Magnum cracking chocolate to reveal further layer of sumptuous caramel sauce, the perfect balance of buttery caramel and a pinch of salt, providing a luscious and gooey texture. Go to the innermost layer to find delicious double swirled ice cream, a velvety combination of pecan and biscuit flavours to satisfy those sweet craving moments.

Golden Caramel chocolate is based on white chocolate combined with caramelised sugar syrup and milk ingredients to give it a characteristic golden colour and caramel flavour.

No artificial flavour or colouring was used in the chocolate itself. The gold hue is achieved from a combination of caramelised milk, sugar and chocolate which creates its striking golden color.

The Magnum Double Gold Caramel Billionaire stick contains MILK in the recipe and due to the possible cross contamination in the factory we include the precautionary allergen labelling for egg, soy, almond, cashew, wheat and barley.

No, this product is not Kosher certified.

No, this product is not Halal certified.

The biscuit pieces are composed of maize starch and rice flour so there are no cereals containing gluten in the biscuit pieces by design. There is a precautionary allergen statement (May contain egg, soy, almond, cashew, wheat and barley) which is due to the cross contamination on the factory line.

Magnum Remix combines a twice dipped, duo experience of Magnum’s decadent cracking chocolate, bringing our Pleasure Seekers a remixed version of a timeless classic. Magnum Remix invites you to stimulate your senses and indulge in a new classic experience, guaranteed to never go out of fashion. Magnum Remix, classics can be remixed.

Magnum Remix offers a new take on ice cream indulgence with three exciting flavours; Magnum Almond Remix, Magnum White Chocolate & Berry Remix and Magnum Classic Remix. The exciting trio features swirls of duo velvety ice creams and expertly crafted Magnum cracking chocolate, for extra indulgence.

You will choose a team, either Classic or Remix, by entering your details into the team you choose. There are 2 prizes each week, one for each team and the prize is a £50 love2shop vouchers and 6x £5 Magnum coupons to redeem for free magnums. You will only need to enter once to be in with a chance to win one of these prizes and Magnum will pull winners each week from 4th July to 8th August. In conjunction with this competition, there is also an opportunity to win £1,000 at the end of the competition on 14th August however only the team (Classic or Remix) with the most votes after the 14th August will be included in this competition.

You will receive an email from a Unilever representative within 28 days of the final competition closing date (8/08/22 for the weekly prizes, 14/08/22 for the £1000 prize).

You will receive your prize by post!


We always love to hear from you.

Please get in touch if you can't find the answer to your questions in our FAQs or want to know more about our expertly crafted ice creams.


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