A champion for creativity, Halsey has always believed that no one should be held back: “I have always pushed myself and those around me to fearlessly express themselves, and to do what makes them genuinely happy, without fear of judgement or critique. I’m so happy to be partnered with Magnum for this campaign that pushes people to embrace their uniqueness and explore what pleasure really means to them. My hope with this campaign is that it can inspire people to proudly flaunt their individuality, because without self-expression and the amplification of unique voices there is no art, and no artists.”
As someone who takes pleasure in changing her style and uses it as a form of self-expression, the ‘Be Kind’ singer showcases different looks in this year’s stunning campaign film and bold stills.
Halsey has been captured by LA based photographer Peter Don who worked closely with Halsey for more than five years and joined her on her ‘Manic’ world tour, earlier this year, to capture her pursuing her ultimate pleasure – music. Peter’s stills for Magnum bring to life Halsey’s unique personality and fearless attitude.
The campaign also includes a short film directed by Martin Werner, that features Halsey alongside a collective of individuals from around the world who have all overcome barriers to proudly live their truth and pursue what makes them happy. Click here to learn more about the rest of the collective.