ALEXANDER WANG

Alex created his Magnum by sprinkling sweet black sugar, bitter charcoal, crunchy black sesame and delicate black sugar pearls on velvety smooth ice cream.

The look was finished with an embossed ‘AW’ coin. 

BELLA HADID

Bella accessorized her black Magnum in gold popping candy, finished with a golden chocolate shard. The look was completed with a decadent chocolate ‘B’ branded coin…the epitome of Taking Pleasure Seriously.

SPRING-SUMMER 2018

Inspired by the 2018 summer catwalk. Velvety vanilla ice cream dipped in a pink coating and sprinkled with rose petals and raspberry crunch.

CANNES GLAM

Inspired by the glamour of the French riviera. Soft vanilla ice cream dipped in a pink coating, topped with shimmering gold crunches and an elegant gold star.

ANIMAL INSTINCT

Inspired by bold animal print fashion collections. Three printed chocolate shards set on dark Magnum chocolate and velvety vanilla ice cream.

BLUE DENIM BABY

Inspired by timeless denim fashion collections. Velvety smooth vanilla ice cream dipped in a blue coating topped with golden stars.

COCOA SPICE

Inspired by the varied origins of our cocoa. Soft vanilla ice cream dipped in dark chocolate topped with cinnamon powder and bitter cocoa nibs.

CLASSIC ROCK

Inspired by the classic rock fashion accessory. Vanilla ice cream dipped in thick dark chocolate embossed with golden stars.

STREET ART

Inspired by the urban art of Shoreditch – Velvety smooth ice cream drizzled in a dramatic crisscross pattern of blue, pink and purple coating.

POP ART

Inspired by Pop Art. Vanilla ice cream dipped in a purple coating, topped with a sprinkling of silver glitter and a crisp chocolate heart.

PRALINÉ DÉSIR

A modern interpretation of the classic Praliné, our signature flavour for summer 18”. Velvety vanilla ice cream dipped in classic Magnum chocolate topped with crushed hazelnuts and honeycomb.

VANILLA

Inspired by Madagascan vanilla. Smooth vanilla ice cream dipped in white chocolate, topped with gold flakes and white chocolate shavings and signed with a signature Magnum M-coin.

IMPRESSIONISM

Inspired by Impressionist Art. Velvety smooth ice cream dipped in a blue coating and topped with rose petals and meringue kisses.

CHOCOLATE GOURMANDISE

Inspired by chocolatiers. Velvety smooth vanilla ice cream dipped in white chocolate and delicately signed with a classic Magnum chocolate drizzle and a signature Magnum M-coin.

ART DECO

Inspired by the Art Deco style. Velvety vanilla ice cream dipped in purple and blue coatings and finished with a cracking chocolate wave.