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Magnum plants 465,000 trees in Côte d’Ivoire, almost 2.5 times the size of Paris

Magnum is famous for its delicious cracking chocolate, much of which is made from cocoa sourced in Côte d'Ivoire. We are committed to protecting and preserving the nation that supplies a majority of our cocoa. This is why we are proud to announce our tree planting programme in Côte d’Ivoire, as well as our unique arts and radio programme collaboration, aimed at engaging local communities to work alongside Magnum to protect and restore biodiverse forest habitats.

Côte d'Ivoire is one of the world’s largest cocoa producing nations, and the Cavally region in particular, is one of the most biodiverse areas on the planet. To mark International Day of Forests, we are planting approximately 465,000 new native trees in the Cavally region, equivalent to almost 2.5 times the size of Paris. The tree planting programme is currently underway and looks to restore and preserve local habitats for generations to come.

We are also working with communities and teams on the ground to make sure barriers to successful re-forestation are addressed. This includes areas of support such as sustainable land tenure, decent livelihoods and women economic empowerment, so long-term, sustainable solutions are created in Côte d'Ivoire.

In addition to our tree planting commitments, we are unveiling a unique arts and radio collaboration, building on our long history of championing important causes through the expression of art. These programmes are conducted on the ground in French, and help local farmers and communities understand why it is important to protect and preserve critical habitats for future generations, and ensure farmers are aware of their rights, both key levers for tackling deforestation.

Our radio drama series in particular will reach one in four local people in the Cavally cocoa growing region.

Magnum’s Brand Director, Ben Curtis, says: “We are proud to announce our work to protect and preserve forests in Côte d'Ivoire, where the majority of Magnum’s cocoa is sourced. It helps us continue on the right path for a sustainable future for both Magnum and our local cocoa farming communities; and means Pleasure Seekers can enjoy their Magnum ice-cream knowing they’ve made a good choice for people and the planet."