The Magnum London Pleasure Store is now open


Magnum invites you to create your personalized ice-cream inspired by worlds of fashion and art. Experience world-famous craft and indulgence at Magnum Pleasure Stores located around the world.

27th June - 16th September 2018

11-13 Duke of York Square, London SW3 4LY

Mon-Wed: 11am-7pm

Thur-Sat: 11am-9pm

Sun: 11am-6pm

NB The store will close early at 3pm on Wednesday 15th August for a private event.


Magnum invites you to experience the ultimate in pleasure and sophistication at Magnum London. Our world-famous Magnum dipping bar features our iconic "Make my Magnum", the ultimate experience of magnum craft and indulgence, as well as stylish new Magnum looks inspired by the worlds of fashion and art.



For the first time ever, experience the opportunity to dip and craft your very own Magnum and discover more about what makes Magnum the perfect balance of cracking chocolate and velvety ice cream, from bean to bite, with an unrivaled VIP pleasure experience at our newly opened Magnum Chef’s Table.

Magnum Chef’s Table

  • £15 per person
  • Exclusive VIP experience & seating
  • An iconic “Make My Magnum” including the opportunity to dip your own
  • Interactive presentation of Magnum’s craftsmanship from Bean to Bite
  • Includes a luxury Mocktail


Instafamous with @HumphreyAndGrace

15th August 2018 5pm-7pm

Join Julia Smith of Humphrey & Grace for an evening photography masterclass, teaching pleasure seekers how to make the most of their Instagram. Julia is a self-taught photographer who began by writing posts on improving photography and images for Instagram in 2015. Since then her eye for detail has seen her garner an impressive 245k followers whilst she regularly runs courses on how to capture beautiful content. She specialises in stunning floral and scenic photography as well as an Instagram favourite, the flat lay, proving her philosophy that photography is accessible to all. The evening will include practical advice on how to capture the perfect Instagram shot, and includes your very own freshly dipped personalised Magnum.