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LIFESTYLE

The Magnum Pleasure Store is back

 

30th June - 22nd September 2019

52 Regent Street, London W1B 5DX

Sunday-Wednesday: 11am-8pm
Thursday-Saturday: 11am-11pm

On selected special event days, the Magnum Pleasure Store will close earlier in the afternoon: 

14th August - 5pm
20th August - 4pm
4th September - 6pm

 

Magnum is opening its doors to a haven of chocolate and ice cream indulgence, with the launch of its annual Magnum Pleasure Store pop up on London’s Regent Street. It will be the most pleasurable store yet and for the first time debut an experiential Play Room.


Magnum invites you to experience the ultimate in pleasure and sophistication at Magnum London. Our world-famous Magnum dipping bar features our iconic "Make my Magnum", the ultimate experience of magnum craft and indulgence, as well as stylish new Magnum looks inspired by the worlds of fashion and art.

#MAGNUMLDN

Visit the store and join our #TRUETOPLEASURE movement!

 

DISCOVER THE MAGNUM CHEF’S TABLE

Dip and craft your very own Magnum.

Join us for a VIP experience of craft and expertise at its best. Exclusive to London, discover more about what makes Magnum the perfect balance of cracking chocolate and velvety ice cream, from bean to bite, for an unrivalled pleasure experience.

MAGNUM CHEF'S TABLE - £15 PER PERSON INCLUDES:

  • The opportunity to dip your own iconic Make My Magnum
  • Learn about Magnum's craftsmanship from bean to bite
  • A welcome drink on arrival
  • Exclusive VIP area and seating

AVAILABLE WEDNESDAY TO SUNDAY

 

EVENTS & MASTERCLASSES

 

WIN TICKETS TO THE ELLE LIST X MAGNUM FEARLESS SERIES 

Join the stars of the ELLE List 2019 at the Magnum Pleasure Store this summer for a series of empowering talks.

We are launching a series of intimate events featuring the stars from The ELLE List at the Magnum Pleasure Store this summer. Explore the journeys, passions and specialist talents of Joy Crookes, Fenn O’Meally, and Black Girl Fest to name a few and be empowered to be your own game-changer. Free yourself, let go and stand up for your own, unique, and individual pleasures, without inhibitions, without fear. Be true to pleasure.

You'll also have the opportunity to indulge in the ultimate ice-cream experience, where you can design your very own Magnum dipped at their iconic dipping bar. For your chance to win tickets, just hit the button!

Magnum Pleasure Store

BLUE DENIM BABY

Inspired by timeless denim fashion collections. Velvety smooth vanilla ice cream dipped in a blue coating topped with golden stars.

THE PLAYFUL ONE

An interpretation of our most playful White Chocolate & Cookies Magnum, our signature flavour for summer 19. Velvety smooth vanilla ice cream dipped in white chocolate and topped with white chocolate shards and cookie crumples. Finished off with a cracking #neverstopplaying chocolate shard.

Magnum Pleasure Store
Magnum Pleasure Store

THE FLIRTY ONE

Inspired by Pop Art. Vanilla ice cream dipped in a blue coating, topped with a sprinkling of silver glitter and a crisp chocolate heart.

THE ARTIST

Inspired by Impressionist Art. Velvety smooth ice cream dipped in a blue coating and topped with rose petals and meringue kisses.

Magnum Pleasure Store
Magnum Pleasure Store

COCOA SPICE

Inspired by the varied origins of our cocoa. Soft vanilla ice cream dipped in dark chocolate topped with cinnamon powder and bitter cocoa nibs.

IRIS x MAGNUM

Inspired by Iris Apfel, her style as well as her playful and fearless attitude to a pleasurable life. Vanilla ice cream dipped in emerald coating, topped with sugar coated violets, raspberry and lime flavoured popping candy and finished off with her signature chocolate glasses.

Magnum Pleasure Store
Magnum Pleasure Store

SINK THE PINK

Magnum ice cream freshly dipped in luxurious white chocolate and topped with freeze dried raspberry crumble, mini marshmallows and amoretti crumbs. Finished with our Sink the Pink signature pieces.

THAT'S WHAT SHE SAID

Magnum Ice cream freshly dipped in classic milk chocolate, topped with delicious crunchy honeycomb and strawberry pearls, finished with a white chocolate drizzle and freeze dried whole raspberries.

Magnum Pleasure Store
Magnum Pleasure Store

SHOW ME YOUR NUTS

Magnum Ice cream freshly dipped in finest dark Belgian chocolate, topped with an indulgent mix of caramelised hazelnuts and toasted almond flakes and sweetened with crunchy toffee shards. Show Me Your Nuts is finished with a milk chocolate drizzle and artistically arranged white chocolate shards.

BLONDES HAVE MORE FUN

Magnum ice cream freshly dipped in indulgent white chocolate with a dark chocolate drizzle, finished with a signature red lips and white chocolate twist.

Magnum Pleasure Store