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Reducing environmental impact


True pleasure, responsibly

At Magnum, the world’s authority on ice cream and chocolate, our mission is to offer people the ultimate pleasure experience. To ensure that our pleasure seekers can enjoy our delicious ice cream unapologetically, we strive to make all our packaging as sustainable as possible by using fewer components, reusing material and finding alternative raw materials.

Committed to a more sustainable future

Magnum tubs now made with recyclable plastic