Magnum is an official partner of MET AMS, Europe's leading metaverse festival taking place in Amsterdam, June 2022. During the 4-day festival, Magnum Pleasure Seekers will be able to discover a whole new metaverse experience by visiting our first Magnum virtual pleasure museum.
Attendees of the festival can wear a VR headset that transports them to the museum in Decentraland – which houses gallery exhibitions showcasing original artworks from previous Magnum collaborations with illustrators, painters and sculptors, including Thomas Danthony and Brendan Monroe. The experience will see the metaverse and reality come together, and visitors will be able to order one of Magnum’s latest ice creams as they make their way through the virtual museum, which will then be delivered to them at the end of the experience in “real life”.
The exhibition is open to people located anywhere in the world without limits.
Magnum Pleasure Seekers unable to attend MET AMS will still be able to experience the Magnum Pleasure Museum from Decentraland, which can be accessed via a direct link here or by using the following coordinates on Decentraland (-59,-19).
Want some un-real indulgence?
Order Magnum ice cream via your favorite delivery partner!