A moment of pure pleasure should be enjoyed, indulged in, even. So why not decorate a city with it too?
The art of ice cream came alive when famed French illustrator Thomas Danthony created a series of Magnum pleasure moments in his signature film noir style, in Paris, London, Rome, Barcelona and Madrid.
The minimalist artist is loved for his instantly recognisable work that plays with light and shadow within a narrative, and has been shown all over the world, with a recent exhibition in New York. Delving into each indulgent moment, Pleasure Seekers saw the murals pop up, and brighten their cities, one by one. Each illustration was devoted to a story; to ignite the senses and elicit a feeling of biting into the famous cracking chocolate of a Magnum ice cream.