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LIFESTYLE

Committed to a more sustainable future

 

Please Recycle

At Magnum, the world’s authority on ice cream and chocolate, our mission is to offer people the ultimate pleasure experience. To ensure that our pleasure seekers can enjoy our delicious ice cream unapologetically, we strive to make all our packaging as sustainable as possible by using fewer components, reusing material and finding alternative raw materials.

Our ambitious goal is that by 2025 every pleasure seeker will be able to indulge in our delicious Magnum ice creams with packaging designed to be fully recyclable.

Magnum classic packaging

This also means that we need your help getting there. Our carton boards are fully recyclable and now include the below logo to encourage everyone to recycle and do their bit for the environment. Our wrappers are made from a mono-material and so are technically recyclable.

Unfortunately, the process infrastructure in UK/IE does not currently support the recycling of our wrappers. We will continue to review this design and work with others to ensure facilities are in place to recycle.

Magnum please recycle logo

Once you finish enjoying one of our products, please make sure you dispose of the packaging the right way. It might seem obvious, but each country has its own way and infrastructure when it comes to recyclability.

To help you on this journey, we have summarised everything below:

United Kingdom

Packaging
Is it collected? Is it recycled? How to dispose of it?
Multipack cartons Yes Yes Check your local municipality website
Plastic wrappers Yes No Check your local municipality website
Wooden sticks No No Check your local municipality website
Plastic pint tubs Yes Yes Check your local municipality website
Aluminium seal on pint tubs Yes Yes Check your local municipality website

Recycled plastic tubs

We are not stopping here. At Magnum, we are proud to be one of the world’s first food brands to make our packaging from recycled plastic.

Magnum uses recycled plastic

All our tubs using recycled plastic include the above logo so you can easily spot them on the shelf. Our ambitious goal is that by 2025 every Pleasure Seeker will be able to indulge in our delicious Magnum tub products made from recycled plastics, eliminating the use of virgin plastics.

Magnum tub lid with recycling logos

Now you can indulge in Magnum luxury with the knowledge that you are playing a positive role in protecting our environment.

Magnum Ruby Ice Cream Stick

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