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AWA by Magnum
Supporting women in our cocoa farming communities all year round
Women play a vital role in our cocoa farming communities in Côte d'Ivoire, but with the farming season only lasting for six months of the year, we’re committed to providing them with year-round support.
So we’ve launched AWA by Magnum – an initiative that works to empower women in the cocoa farming communities of Côte d'Ivoire both socially and economically. Through funding and training, we’re supporting them to develop additional ways of earning a living from their interests, which will allow them to diversify their incomes.
It’s all part of our 2025 Cocoa Strategy. So far, we’ve committed to invest €25M into our wider cocoa impact programmes, with an emphasis on female-focused initiatives – because by investing in women, we’re also investing in their families and communities. But the work doesn’t stop there…
Our goal is to socially and economically empower 5,000 women in cocoa farming communities by 2025. And through our supply chain network we’re working alongside our charitable partners to do just that.
AWA by Magnum
Introducing AWA
Created from the portraits of some of the women who’ve already benefitted from our support, AWA is our very first digital ambassador and the face of our ambitious new initiative.
Equality and empowerment
The Women
Meet 128 of the incredible women who work in our cocoa farming communities and see how they’ve developed their passions and interests, and launched their own businesses.
Our achievements so far
Our progress
Our goal is to support 5,000 women in our cocoa farming communities through our AWA by Magnum initiative by 2025.
Women reached as of 2023
AWA by Magnum
The Rebecca Zoro Edit
To kickstart our programme, we’ve teamed up with Ivorian fashion designer, Rebecca Zoro, to launch an exclusive collection of five limited-edition pieces, with 100% of the funds generated from sales going straight into our cocoa farming communities.
Discover more
Rebecca Zoro
Ivorian fashion designer, Rebecca Zoro, is a passionate advocate for female entrepreneurship, working with local communities to promote creativity, craft and financial independence.
How to style the collection
The collection can be styled to suit any lifestyle, but here, Rebecca Zoro walks you through just some of the ways.
Our partners
Meet some of the incredible women who’ve already benefitted from the work we’re doing with our on-the-ground partner 100WEEKS.
Our partners
Find out more about our AWA by Magnum charity partners, CARE International and 100WEEKS.
