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Large illustration comprising multiples scenes: cocoa community workers, people eating Magnum ice cream, cocoa pods & vanilla, recycling bin, solar powered factory

Illustration by Aurélia Durand

Indulge responsibly

Pleasure that won’t cost the planet

Trio of icon illustrations representing Magnum's True Pleasure for the Future engagements: woman carrying cocoa pods, vanilla flower & cocoa pod trees

We believe life’s pleasures shouldn’t come at the cost of our planet’s precious resources. From the cocoa communities we work with to the way we package our products, find out more about our commitment to sustainability.

Icon of a vanilla flower and a cocoa pod in a circle


Responsible packaging

From the cocoa beans we select to the packaging we choose, sustainability is a key consideration for every element that goes into creating our delicious ice creams.


Our packaging is recyclable - our wrappers can be recycled at the front of large supermarket stores and our boxes, tubs and lids can be recycled at home.

Illustration of a vanilla flower, vanilla pods and an open cocoa pod on top of a blue circle
Illustration of a purple recycling bin with a sticker of a Magnum 'M' inside a recycling sign, on top of a peach coloured circle

We’re the first ice cream brand to use recycled polypropylene plastic in our tubs.

Illustration of two women sat in the grass enjoying a Magnum ice cream
Icon of two trees inside a circle


Putting our energy to good use

We’re finding renewable energy solutions, and optimising our usage, to achieve our mission of being 100% carbon neutral in all our operations by 2030.


Our ice cream is crafted on sites that run on 100% renewable grid electricity.*

Illustration of an orange bird on a tree branch

By signing the Cocoa Forest Initiative, we’re publicly committed to eliminating deforestation and forest degradation.

Illustration of several open and closed cocoa pods on top of a purple circle

We’ve pledged to plant 465,000 trees in the Ivory Coast. That’s enough to cover an area almost 2.5 times the size of Paris.

* Restricted to products made at Unilever sourcing sites.

Illustration of a couple of workers from our cocoa farming community
Icon of a woman in a circle, carrying cocoa pods in a basket


Our community initiatives

The skilled farmers that produce our cocoa and vanilla are instrumental in making our ice creams a reality. That’s why we take our responsibilities in looking after them very seriously.​


We’ve donated €250,000 to support female cocoa farmers impacted by the Covid-19 pandemic.

Illustration of a cacao tree with cocoa pods in a blue circle

We aim to improve the lives of our cocoa farmers and their families by providing higher incomes and better access to education through a cash transfer programme with not-for-profit charities.

Illustration of vanilla flowers and vanilla pods in a cream coloured circle

We’re supporting 40,000 people in 76 villages across Madagascar with health insurance, training programmes and education.

Looking for more responsible indulgence?

Join us and discover all-new taste experiences and get a first glimpse at exclusive Magnum promotions and competitions. You’ll also be immersed in a world of creativity, with updates on everything from must-watch movies to boundary-pushing art, fashion, sustainability and food inspiration.