Large illustration comprising multiples scenes: cocoa community workers, people eating Magnum ice cream, cocoa pods & vanilla, recycling bin, solar powered factory

Indulge responsibly

Pleasure that won’t cost the planet

We believe life’s pleasures shouldn’t come at the cost of our planet’s precious resources. From the cocoa communities we work with to the way we package our products, find out more about our commitment to sustainability.

Illustration by Aurélia Durand

Product

Responsible packaging

From the cocoa beans we select to the packaging we choose, sustainability is a key consideration for every element that goes into creating our delicious ice creams.

Our packaging is recyclable - our wrappers can be recycled at the front of large supermarket stores and our boxes, tubs and lids can be recycled at home.

Illustration of a vanilla flower, vanilla pods and an open cocoa pod on top of a blue circle

100% of the cocoa we use and 100% of the vanilla extract in our flavouring comes from Rainforest Alliance Certified farms.

Illustration of a purple recycling bin with a sticker of a Magnum 'M' inside a recycling sign, on top of a peach coloured circle

We’re the first ice cream brand to use recycled polypropylene plastic in our tubs.

Illustration of two women sat in the grass enjoying a Magnum ice cream

PLANET

Putting our energy to good use

We’re finding renewable energy solutions, and optimising our usage, to achieve our mission of being 100% carbon neutral in all our operations by 2030.

Our ice cream is crafted on sites that run on 100% renewable grid electricity.*

Illustration of an orange bird on a tree branch

By signing the Cocoa Forest Initiative, we’re publicly committed to eliminating deforestation and forest degradation.

Illustration of several open and closed cocoa pods on top of a purple circle

We’ve pledged to plant 465,000 trees in the Ivory Coast. That’s enough to cover an area almost 2.5 times the size of Paris.

* Restricted to products made at Unilever sourcing sites.

Illustration of a couple of workers from our cocoa farming community

PEOPLE

Our community initiatives

The skilled farmers that produce our cocoa and vanilla are instrumental in making our ice creams a reality. That’s why we take our responsibilities in looking after them very seriously.

We’ve donated €250,000 to support female cocoa farmers impacted by the Covid-19 pandemic.

Illustration of a cacao tree with cocoa pods in a blue circle

We aim to improve the lives of our cocoa farmers and their families by providing higher incomes and better access to education through a cash transfer programme with not-for-profit charities.

Illustration of vanilla flowers and vanilla pods in a cream coloured circle

We’re supporting 40,000 people in 76 villages across Madagascar with health insurance, training programmes and education.

Discover the latest steps we’ve taken towards a more sustainable future.

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