We’re excited to announce the launch of our new tubs made from recycled polypropylene plastic (using mass balance approach), reducing our overall use of virgin plastic. So much so that by the end of 2021, we’ll have saved 747,000kg of virgin plastic from being produced – the equivalent of 42 million, 500ml water bottles.
Thanks to partnerships with ground-breaking companies, our ice cream tubs not only benefit from recycling technologies at the beginning of their life, but also at the end. This creates a well-rounded sustainability journey, from production to disposal, meaning valuable materials can be used again and again.
Our ambitious goal is that by 2025, all our ice cream tubs will be made from recycled plastic.