Frequently Asked Questions About Magnum Ice Cream

Our range changes frequently to bring you the best in ice cream and chocolate indulgence. Please see our current range of ice cream bars and ice cream tubs in the United States by visiting our product page.

Our range may vary by store depending on geographical location and store size, but Magnum is available nationwide. For more information on where to find a specific flavor, please visit our store locator page.

We’re sorry that you’re not very pleased about your experience with Magnum. We take it very seriously when our fans aren’t happy, so if you would like to talk to someone about this please call our Customer Careline at +1-800-634-7532 and they will be pleased to talk to you in person.

We have a digital mailing list for people who are interested in staying up to date on Magnum and other Unilever ice cream products. Click here to sign up. You can also connect with us via social media on Facebook, Instagram, and Twitter.

Please see product pages for nutritional information.

Yes, 100% of the cocoa is sourced from Rainforest Alliance Certified™ farms in the Magnum ice creams.

Ruby is the fourth type of chocolate after dark, milk, and white. It’s a completely new taste and experience. Ruby chocolate is made from the ruby cacao bean, which goes through a unique process to unlock the flavor and color. Ruby offers an intense sensorial delight, a totally new taste experience: neither bitter, milky,  or overly sweet, but a tension of fresh berry fruitiness and luscious smoothness. 

The ruby bean grows in countries that are known for cacao: Ecuador, Brazil and Ivory Coast. Specially selected cacao beans are naturally fermented and harvested. The beans go through a unique process to unlock the flavor and color tone that is naturally present in them.

Yes, Ruby Cacao is naturally produced. No berry flavor or color is added to Magnum mini Ruby.

To celebrate our 10 year anniversary in the United States, all Magnum ice cream packaging has been updated to provide a refreshed look and feel. Check out all of our new packaging designs and rediscover your favorite flavor on our product page.

Despite their new look, please know that no recipes were changed.

No, all flavors of Magnum ice cream remain unchanged. The new pack design provides a new look for the same indulgent ice cream.

As the chocolatiers of ice cream, we know that cacao percentage matters! Our new packaging includes the cacao percentage front and center so Magnum ice cream fans and chocolate lovers know the exact type of high quality, indulgent chocolate on every product.

No, Magnum ice cream still uses the same decadent chocolate in our products and the cacao percentage has not changed. We are proud to share with Magnum ice cream fans more information about the ingredients that make Magnum ice cream the ultimate indulgence.

Yes, all Magnum Non-Dairy flavors are vegan and contain no animal products. Our Non-Dairy line is crafted to provide Vegan and Dairy-Free Magnum fans with the same level of indulgence.

We are currently shipping all Magnum ice cream products in our new packaging, but depending on the retailer it make take some time to show on shelf. We expect to see all products in our new packaging by March 2021.