This year, Magnum is celebrating pure unadulterated pleasure. The importance of craft, quality, and truly enjoying those perfectly pleasurable moments.
Whether it’s taking a slow bite of luxurious chocolate to reveal velvety smooth Magnum ice cream, slipping into a stunning silk dress, or simply dancing like nobody is watching - whatever your pleasure, it’s time to start taking it seriously.
And in our most luxurious collaboration yet, we’re teaming up with world-renowned fashion designer Alexander Wang and international supermodel Bella Hadid. A duo who know exactly how to take pleasure seriously.