The Velvety Ice Cream
The vanilla beans used in our Magnum Ice Cream come from the fertile SAVA region in Madagascar, the basis of our rich and velvety vanilla ice cream.
The fruit of the orchid vanilla planifolia, is grown by local Rainforest Alliance farmers, who are proud of providing this precious natural raw material for our Major Ice Cream Brand. The vanilla orchids are hand-pollinated by skilled Vanilla farmers, one flower at a time.
Once the pods are ripe and harvested, they’re bathed in hot water. Then they are laid under the sun every day and rolled into blankets every night for 35 days.
Once they have dried, they are cured in wooden crates, where they will shrink to one quarter of their original weight. When sliced lengthwise, the pod will reveal a black, caviar-like mass of countless vanilla seeds, exuding the sweet, fragrant and floral aroma that gives our vanilla ice cream its signature flavour.