This summer, Magnum Ice Cream is teaming up with fashion icon, Iris Apfel, to inspire people everywhere to live their lives fearlessly and unapologetically. Serving as the spokesperson of Magnum Ice Cream across the globe, 97-year-old fashion icon, businesswoman and modern-day muse, Iris Apfel, exemplifies Magnum Ice Cream’s belief that life is too short to be ordinary.
Iris says, “I don’t have any rules – if I did, I’d only break them. Throughout my life, I’ve paved my own way with just about everything from my jewelry and clothes, to what I eat and how I indulge. Life is too short for you, or even your ice cream, to be ordinary. So, don’t be afraid to just indulge and enjoy!”
Iris has seen it all and done it all, but she’s not living in the past. For her, every day is a fresh joy. She infuses every moment with her fearlessness, her sharp wit and her signature style.
Iconic fashion photographers Mert Alas and Marcus Piggott, captured Iris’ hallmark vibrant color and playful, fearless spirit in a number of bold images in glamorous Miami. The campaign also sees Iris take her turn to star in a film. Directed by Martin Werner, Iris shows us how she has pursued pleasure throughout her fascinating life.