This festival season, Magnum® Ice Cream is bringing dessert to the desert as the first-ever frozen dessert sponsor of the Coachella Valley Music and Arts Festival, delivering the brand’s signature indulgence to the festival grounds.

Magnum® is showing up as the coolest Coachella accessory—designed with decadence, featuring real premium chocolate and velvety smooth ice cream, from the first crack to the final bite. As Coachella continues to shape culture both onstage and off, Magnum® is turning its ice cream bars into a festival must-have. Magnum® will host an exclusive experience for Coachella VIP pass holders—a signature spray bar activation that allows guests to customize a Magnum® Ice Cream Bar with edible spray paint inspired by their festival outfit, offering cool, fashion-forward indulgence in the desert heat.

Festivalgoers can experience Magnum® at Coachella both weekends of the festival– April 10–12 and April 17– 19. The Magnum® spray bar will take place in the 12 Peaks VIP area, Coachella’s premier, centrally located oasis near the Main Stage.