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Reducing our impact
on the planet
From our recyclable packaging and sustainably grown ingredients, we’re striving to reduce our impact on our planet's precious resources. Find out more about Magnum’s commitment to our planet.
Packaging
Reusable plastic and recyclable packaging
Sustainability plays an important role in how we make our decadent ice creams, from the quality ingredients we use to our choice of packaging.
100% of our packaging is recyclable
We’re leading the way with the use of recyclable packaging.
New wrappers, now made with recycled plastic
We’re one of the first ice cream brands to use mass balance recycled plastic in our wrappers and tubs.
Our ice cream sticks are made from FSC or PEFC certified sustainable wood
We’re committed to sourcing our wood from certified sources to promote responsible forest management.
Sustainability FAQ
We’ve answered all of your questions about our sustainability practices.
AWA by Magnum is a female empowerment programme in the cocoa farming communities in Côte d’Ivoire. The programme helps women to not only socially and economically establish themselves independently, but to prosper as entrepreneurs through the development or expansion of their own Income Generating Activities (IGAs).
Magnum’s goal is to socially and economically empower 5,000 women in the cocoa farming communities by 2025.
As part of our Cocoa Strategy 2025, different programmes linked to the Cocoa and Forest Initiatives are being implemented to help tackle deforestation with long-term, sustainable solutions in Côte d’Ivoire, where Magnum sources much of its cocoa. These include forest conservation and restoration, with the planting of native tree species in-farms and off-farms. Women and youth of locally impacted communities are involved in diverse activities linked to the preparation of tree seedling nurseries, transportation and plantings, too.
We don't use palm oil as an ingredient in our Magnum products, and for this reason, it's not present on the ingredient list. However, the mono-diglycerides of fatty acids (used as emulsifiers) are derived from palm oil. It is certified by the Roundtable on Sustainable Palm Oil (RSPO), meaning that it is not linked to deforestation, the development on peatland or the exploitation of workers. We recognise that there are still serious problems within the palm oil industry that we are working hard to address.
Milk is traditionally the key ingredient of our ice cream and dairy farms are an important part of Magnum’s ingredient supply chain. We encourage high standards among the farmers we source from – including animal welfare standards, greenhouse gas reduction and biodiversity management. We also offer a variety of vegan flavours including Magnum Vegan Classic, Magnum Vegan Almond, Magnum Vegan Sea Salt Caramel and Magnum Vegan Raspberry Swirl.