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UNAPOLOGETIC PLEASURE TAKES CENTRE STAGE
Pop-maverick Charli XCX joins Magnum to crack through conventions. Together, we're moving beyond polished perfection to embrace authentic expression and own the moment.
Magnum Unveils Iconic Partnership with Charli XCX
This year, Magnum and cultural icon Charli XCX are set to disrupt the status quo in Cannes. We're challenging traditional notions of luxury to make true pleasure accessible, inspiring you to embrace self-expression and stand out. #CrackIntoPleasure.
The stage is set for an unforgettable night
Magnum and Charli XCX are set to own the moment and host the most talked-about party in Cannes. Imagine a night of iconic indulgence with headline DJ sets from stars like Jamie XX, exclusive experiences like a Magnum dipping bar, personalised charms, and unique photo moments on the legendary Croisette. This is how you #CrackIntoPleasure.
Serving in the Magnum Bakery
Discover a world of decadent creations, premiering exclusively at Cannes. The Magnum Bakery serves up a summer of ultimate indulgence, from giant ice cream-filled croissants to rich, velvety shakes. Six new indulgent recipes await your discovery on the Cannes beach.
Pure Pleasure Delivered
Indulge your senses and have true pleasure delivered straight to your door. A few taps is all it takes to unwrap the ultimate indulgence. Anytime, anywhere you choose to spoil yourself.
