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We are delighted to have launched The Magnum Ice Cream Company.
On 16 July, Halsey performed an online True to Pleasure performance with Magnum. The set saw Halsey perform some of her biggest hits.
Meet Halsey and the global cast of our #truetopleasure campaign, and discover how Halsey stays true to her pleasure.
To mark our collaboration with Halsey, we’ve designed a luxurious ice cream recipe to match her bold, fearless personality.
This year, Magnum is partnering with multi-platinum singer, songwriter and activist Halsey to inspire and encourage everyone to be true to themselves.
Being true to your pleasure just got bolder with Magnum’s latest collaboration with international music sensation, creative and activist, Halsey.
The unique Magnum experience now in a crackable tub. Rich cracking chocolate swirled in velvety ice cream. All encased in a cracking chocolate shell that is made to be broken.
