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Committed to a more sustainable future
Please Recycle
At Magnum, the world’s authority on ice cream and chocolate, our mission is to offer people the ultimate pleasure experience. To ensure that our pleasure seekers can enjoy our delicious ice cream unapologetically, we strive to make all our packaging as sustainable as possible by using fewer components, reusing material and finding alternative raw materials.
Our ambitious goal is that by 2025 every pleasure seeker will be able to indulge in our delicious Magnum ice creams with packaging designed to be fully recyclable.
This also means that we need your help getting there. Our carton boards are fully recyclable and now include the below logo to encourage everyone to recycle and do their bit for the environment. Our wrappers are made from a mono-material and so are technically recyclable.
Unfortunately, the process infrastructure in UK/IE does not currently support the recycling of our wrappers. We will continue to review this design and work with others to ensure facilities are in place to recycle.
Once you finish enjoying one of our products, please make sure you dispose of the packaging the right way. It might seem obvious, but each country has its own way and infrastructure when it comes to recyclability.
To help you on this journey, we have summarised everything below:
United Kingdom
| Packaging |
Is it collected? | Is it recycled? | How to dispose of it? |
|---|---|---|---|
| Multipack cartons | Yes | Yes | Check your local municipality website |
| Plastic wrappers | Yes | No | Check your local municipality website |
| Wooden sticks | No | No | Check your local municipality website |
| Plastic pint tubs | Yes | Yes | Check your local municipality website |
| Aluminium seal on pint tubs | Yes | Yes | Check your local municipality website |
Recycled plastic tubs
We are not stopping here. At Magnum, we are proud to be one of the world’s first food brands to make our packaging from recycled plastic.
All our tubs using recycled plastic include the above logo so you can easily spot them on the shelf. Our ambitious goal is that by 2025 every Pleasure Seeker will be able to indulge in our delicious Magnum tub products made from recycled plastics, eliminating the use of virgin plastics.
Now you can indulge in Magnum luxury with the knowledge that you are playing a positive role in protecting our environment.
More on Sustainability
From the vanilla extract we use in our flavouring to the wood that makes our ice cream sticks, sustainability plays a central role in everything we do.
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