Our approach to helping with food allergies
This page tells you all about our approach to supporting people with food allergies and how to identify which products are most suitable.
The safety of our products is always our top priority and we know that for shoppers in the UK & Ireland who are affected by allergies and intolerances, including coeliac disease, being able to access allergen information quickly and easily is extremely important. That’s why we take care to provide clear and transparent information as part of our approach to labelling so you can make informed decisions about which products are right for you.
To help you do this, we highlight where allergens have been intentionally added to the product in the ingredients list in CAPITAL and / or bold letters and we also use precautionary allergen labelling (PAL) where there is a risk from the presence of unintended allergens because of cross-contact.
Please be aware that how and where we make our products can change from time to time, which means the same product can sometimes be made in different factories which can result in a different precautionary allergen label (PAL).
This is why, for your safety, it is important to always read the label before consuming a product, even if it is one you have consumed previously.
We also recommend seeking advice from your GP about any allergies or intolerances to ingredients.
Always read the label
From time-to-time we may change our recipes or where or how we manufacture our products, and this will result in us having to change the ingredients label or precautionary allergen labelling (PAL). Please be aware that sometimes even the same brand and product can have different labels depending on which retailer they are being purchased from or how many items are in the pack. For example, a multi-pack of ice cream may have a different PAL to a single-serve ice cream because they could be made in different factories.
Which is why it is important to read the label every time before consuming that product, even if you have checked it before, as this will always provide you with the most up-to-date information for that particular item.
For more information visit:
Coeliac UK: https://www.coeliac.org.uk/home/
Allergy UK: https://www.allergyuk.org/
The Anaphylaxis Campaign: https://www.anaphylaxis.org.uk/
For more information visit the Food and Drink Federation