• Halsey's True To Pleasure Performance
    Campaigns
    Halsey's True To Pleasure Performance

    On 16 July, Halsey performed an online True to Pleasure performance with Magnum. The set saw Halsey perform some of her biggest hits.

  • Halsey Behind The Scenes
    Campaigns
    Halsey Behind The Scenes

    Meet Halsey and the global cast of our #truetopleasure campaign, and discover how Halsey stays true to her pleasure.

  • My Magnum created for Halsey
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    Halsey's Dream Magnum

    To mark our collaboration with Halsey, we’ve designed a luxurious ice cream recipe to match her bold, fearless personality.

  • Magnum X Halsey Story
    Campaigns
    Magnum X Halsey Story

    This year, Magnum is partnering with multi-platinum singer, songwriter and activist Halsey to inspire and encourage everyone to be true to themselves.

  • True to pleasure
    Campaigns
    Magnum X Halsey: True to pleasure

    Being true to your pleasure just got bolder with Magnum’s latest collaboration with international music sensation, creative and activist, Halsey.

  • Made to be broken
    Campaigns
    Carefully made to be broken

    The unique Magnum experience now in a crackable tub. Rich cracking chocolate swirled in velvety ice cream. All encased in a cracking chocolate shell that is made to be broken.