From the very first shot, Director Martin Werner takes us into a cinematic, opulent world. We encounter an impeccably dressed older gentleman checking into the Magnum Pleasure Residence. He flirts with a stylish woman who’s the very definition of the fact that age is just a number, sensually enjoying a Magnum as she glides up the grand staircase in lavishly designed stair lift.
Throughout the ad, style, a pinch of self-mockery and openness to new things come together to present the modern-day makings of a classic. The spot ends with a garden party where achingly cool seniors rub shoulder to shoulder with young, hip guests in a celebration of life, indulgence and Magnum.