Nothing Cracks Like Magnum

So excited to launch our Nothing Cracks Like Magnum campaign! 🍫✨ We’re celebrating the irresistibly delicious and disruptive delight of biting into our signature cracking chocolate that envelops every ice cream.

For over 35 years, we’ve expertly crafted Magnum ice cream using a selection of indulgent ingredients to create a chocolate shell like no other. The result? The iconic crack adds to the one-of-a-kind experience, it truly is what we’re known for and what makes Magnum, Magnum.

To bring this to life, we’re rolling out a series of films that capture the pleasure and satisfaction that comes with indulging in a Magnum. This campaign showcases that indulgence is more than a treat; it’s a moment you can’t resist – no matter where you are, because nothing cracks like Magnum.