JVKE ft. The Sun
On the 22nd of May at Cannes Film Festival, Billboard Hot 100 chart-topping artist, JVKE debuted an all-new version of ‘Golden Hour’ using sounds from the sun, courtesy of NASA data, to kickstart Magnum’s #PleasureIsAlwaysOn campaign and its new summer flavour innovations, Magnum Double Sunlover and Magnum Double Starchaser.
For the first time ever, Pleasure Seekers soaked up an awe-inspiring live performance of JVKE’s ‘Golden Hour’ ft. The Sun at Magnum’s iconic beach in Cannes which was also live streamed on TikTok. The out-of-this-world celebrations continued with a TikTok dance challenge kick started by JVKE himself, who invited fans and followers to join the celebrations and channel their inner Sunlover and Starchaser.
Future tracks could include Bruno Mars featuring Mars and Frank Ocean featuring the ocean.
#PleasureIsAlwaysOn in Cannes
We celebrated the out-of-this-world taste sensation of our limited edition Starchaser and Sunlover ice creams at Magnum’s iconic beach in Cannes.
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