Magnum x JVKE: Pleasure has no bounds

sun illustration created by horizontal lines

JVKE and Nicole Scherzinger in front of Magnum branded wall

The out-of-this-world, pleasure-packed afternoon to launch the #PleasureIsAlwaysOn campaign was kickstarted with Magnum’s Boundless Creativity in Music panel, where JVKE and Pussycat Doll, Nicole Scherzinger wowed the crowd with their trailblazing stories of fearless creativity.

Dr Robert Alexander, Clara Amfo, Nicole Scherzinger, JVKE pausing in front of Magnum wall

JVKE walking in front of purple Magnum wall

JVKE speaking in front of an orange sun background

Nicole Scherzinger said:

For me, it’s always been about heart, passion and hard work, but my journey looked a little different to Jake’s. It took me years to hone my craft, these days young stars like JVKE, can record and release in one day. It’s beautiful.

Nicole Scherzinger speaking in front of an orange Magnum background

Hosted by BBC Radio 1 DJ, Clara Amfo, JVKE and Nicole Scherzinger were joined by solar data sonification specialist, Dr. Robert Alexander, who has teamed up with NASA in the past, and shared how he used the sounds of the sun to make the all-new ‘Golden Hour’ track. The audience was also treated to an exclusive never-seen-before clip of the #PleasureIsAlwaysOn campaign featuring an interview with Dr Robert Alexander and musician, DJ and producer, Alex Metric.