Iris has seen it all and done it all, but she’s not living in the past. For her, every day is a fresh joy. She infuses every moment with her fearlessness, her sharp wit and her signature style.
As Iris says: “I have always lived my life like no-one’s watching. What a waste to live in fear of judgement. Go for it, I say! I was excited to collaborate with Magnum to bring this attitude to life and inspire others to do the same. I hope when people see it, they feel empowered to be a little more light-hearted and playful, I know I will continue to do so!”
Iconic fashion photographers Mert Alas and Marcus Piggott, captured Iris’ hallmark vibrant colour and playful, fearless spirit in a number of bold images in glamorous Miami. The campaign also sees Iris take her turn to star in a film. Directed by Martin Werner, Iris shows us how she has pursued pleasure throughout her fascinating life.