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A Fearless Discussion At Cannes Film Festival

Special guests share Magnum x Iris’ mission to be true to pleasure

Iris Apfel

At the stunning setting of the Magnum Beach on La Croisette, special guests including chef Dabiz Muñoz, actor Palina Rojinski, broadcaster Clara Amfo and actor Cristiano Caccamo, joined Magnum at the Cannes International Film Festival for a live panel discussion to launch Magnum’s Never Stop Playing campaign. Panellists were selected based on their fearless approach to life and a shared ambition to inspire a generation to let go and just go for it.

Iris Apfel

Iris Apfel, Fashion Icon

 ‘Ignore that little voice in your head that says you can’t or shouldn’t do something. I know I always have. So just let go and go for it! If you are not risking, you are not living' #NEVERSTOPPLAYING.

Hear what inspires our panellist in their pursuit of TRUE pleasure


Palina Rojinski, Actor

‘Take a little step every day. Iris Apfel was the first woman to wear jeans, we should all take our own little steps’

Palina Rojinski


Clara Amfo, Broadcaster

‘I’m all about people taking full control of what they want to say. Saying No is seen as a negative thing. Be true to yourself. There is power in not doing something, just because everybody else expects you to do it.’

Clara Amfo

Dabiz Munoz, Three Michelin Star Chef

‘Do something different, break barriers and rules’

Dabiz Munoz


Cristiano Caccamo, Actor

‘I always try to push myself into situation and see how it goes.’

Cristiano Caccamo

Share what being True to Pleasure means to you with #TrueToPleasure on Instagram.