This season, Magnum indulgence is going one step further with the re-launch of Magnum Double. Delicious ice cream covered in a chocolatey layer, luscious sauce and a final crack of Magnum chocolate. Magnum Double is for anyone who lives for pleasure and we’ve found the perfect partner – Kendall Jenner. She’s a TV star, a supermodel and a fashion muse – but most importantly, Kendall embodies the Dare to go Double attitude.
Magnum, Kendall and iconic fashion photographers Mert & Marcus celebrate the launch of Magnum Double at the Cannes Film Festival. They are two of the most inventive and highly sought after photographers working in fashion today and Kendall Jenner is a perfect muse.
Their collaboration has produced a stunning Magnum Double exhibition, entitled Release the Beast. It’s inspired by this decadent ice cream, designed for those who dare to seize the moment, say ‘yes’ to ultimate indulgence. The portraits reflect moments in Kendall’s own life where she dared to indulge and ‘Released the Beast’.
In the words of photographer Mert Alas:
“It was fascinating working with Kendall to identify her own most indulgent moments and bring those stories to life together.”
Kendall described the experience as a rare chance to truly let go:
“For this collaboration with Magnum, I loved thinking back to the times in my life where I’ve dared to indulge just for me and really embodied the attitude this campaign talks about. I hope my exhibition inspires others to indulge a little more too.”
From her career to her personal life, Kendall Jenner has always embraced the pursuit of being true to what brings her pleasure. She started modelling at the age of 14 - already determined to establish a fashion career, encapsulated in the portrait Dare To Be Who You Want To Be.