Magnum is celebrating the official start of summer with the launch of its limited-edition beach collection. Following a big launch in 2020, Magnum’s XXL beach towels are back. Each towel measures 2x2 metres, and allows Pleasure Seekers to keep a safe 2-metre distance when sat in the center. This year’s collection also includes a limited-edition range of 1.5-metre sarongs, which can be styled in a multitude of ways, from head scarves to weightless beachwear, making this the must have fashion collection for the beach this summer.
Magnum has a long heritage of working with creative disruptors, and for this year’s campaign, has partnered with both established and up and coming talent to depict the essence of true pleasure. The 2021 range features works from Paris based Franck Pellegrino (@franckpellegrino), Magnus Voll Mathiassen (@mvm_magnus) of Norway and New York native Shawna X (@shawnax), drawing inspiration from their interpretation of pleasure, as well as the iconic silhouette of the Magnum ice cream.