AWA by Magnum
The Rebecca Zoro Edit
For the AWA by Magnum launch in 2022, she created a five piece capsule collection that celebrated the incredible women on Côte d’Ivoire. Produced on a small scale and crafted using locally sourced materials, the capsule was made available for consumers with 100% of the funds from sales going straight back into our cocoa farming communities.
This is on top of the €25M we’ve already committed to invest into our wider cocoa impact programmes, including our female-focused initiatives, as part of our 2025 Cocoa Strategy.
Discover the capsule collection
Together with her local team of artists, designers and artisans, Rebecca created an exclusive five-piece capsule collection, produced on a small scale and crafted from locally sourced materials. The collection includes The Wrap Skirt, The Small Scarf, The Large Scarf, The Bracelet and The Kamandje Cape.
The common theme of this collection is all about ‘the daily life of the woman’, in Africa and more particularly Ivorian Women. Their beauty, their competitive spirit and their style of dress. In this collection, the wrap skirt, the scarf, the jewellery are all iconic pieces. They are both a tool to getting ready but also a means of communication. AWA is a journey at the heart of the Côte d'Ivoire, from the northeast to the southwest made in association with the four corners of the town of Abidjan. I hope that the wave of this energy will reach as many people as possible around the world.
Over the past four years, Rebecca has visited many of our cocoa farming communities, and formed a close relationship with the strong, enterprising women within them. And this collection didn’t just give Rebecca a chance to celebrate them – it gave her the opportunity to work alongside them too, sharing their skills, knowledge and love for craft.
Where passion meets fashion
Originating from Côte d'Ivoire, Rebecca Zoro celebrates Ivorian culture through the vibrant designs of her label LA MAISON YHEBE. Using traditional Ivorian prints, textiles and styles, she creates clothes that are revolutionizing African fashion.
Since my early childhood I have always been passionate about the strength, beauty and work of Ivorian women. Today I highlight this love through my creations. The inspirational trips inside Côte d'Ivoire as part of this project allowed me to "see" and "feel" the positive impact that female entrepreneurship can have on our local communities.
AWA by Magnum is a dream come true because it is the synergy between the young stylist that I am, the commitment of the women I met and the talent of our local artisans. I am so excited to present AWA on such a global platform and proud to know that the benefits will go to farming communities through Magnum's cocoa program that supports them. I thank all the people who between countries and continents have spared no effort to make this beautiful project see the light of day.”
Rebecca is a passionate advocate for female entrepreneurship, working with local communities to promote creativity, craft and financial independence. For us, there’s no one who shares our campaign mission to empower more women quite so much.
Pleasure that won’t cost the planet
We’re committed to creating a more sustainable future, from the packaging we use to the energy that powers our factories.