Outline of an African woman with a headscarf carrying cocoa pods in a wicker basket

Community

Supporting Farming
Communities

Through our impact programmes, AWA by Magnum, we’re working on initiatives that bring us closer to the people who grow our quality ingredients and to socially and economically empowering women in our farming communities.

AWA by Magnum

Women play a vital role in our cocoa farming communities in Côte d'Ivoire. That’s why we launched AWA by Magnum, our biggest social initiative to date that works to empower women in the cocoa farming communities in Côte d'Ivoire both socially and economically. Through funding and training, we’re helping to monetise their passions which in turn enables them to diversify their income. Because by investing in women, we’re also investing in their families and communities.

Discover AWA

Supporting our cocoa farmers

With our cocoa supply partners, we collaborated with NGOs, and 100WEEKS, to create a social impact programme that supports women with the education, skills and funding to set up their own or shared businesses.

Our 2022 graduates show the programme worked – 56% had started their own business, 74% were expanding existing businesses and 95% now had electricity in their own homes. On top of having the tools to prosper as entrepreneurs, women in the programme reported greater levels of self-confidence, which has led to greater engagement in their community and better relationships within their household.

Group of African Women smiling with Fashion Designer Rebecca Zoro in front of orange wall

An African woman introducing herself for a video

The work we are doing is inspiring future generations. The financial help you have brought to us has been life changing, but really the biggest success for us is being able to see our children succeed in school.

Sawadogo Ramata, an AWA by Magnum graduate.

Ivorian Fashion Designer Rebecca Zoro on a cocoa farm with women from the farming community

What’s next for our communities?

We’ve made great strides with our AWA Programme and will have provided social and economic support to 3,200 women by the end of 2023. Our goal is to reach 5,000 women and their cocoa farming communities by 2025.