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Magnum Unwrapped: How an Icon Is Made
Crack. That unmistakable sound signals more than just a perfectly thick chocolate shell — it’s the first hint of the luxury that awaits you.
Beneath the chocolate lies velvety ice cream, creating a moment that’s indulgent and unmistakably Magnum. These bars aren’t just frozen treats; they’re crafted experiences, made with world-class ingredients and attention to detail, designed to turn a simple snack into a moment of pure pleasure.
The Craftsmanship Behind Magnum Ice Cream Bars
The Signature Chocolate Coating
Every Magnum bar is defined by its iconic thick chocolate coating, crafted from cocoa sourced exclusively from Rainforest Alliance-certified farms.
Our farmers handpick only the ripest cocoa pods — having worked on small, family farms for generations, they know a promising pod when they see one. Each pod contains 30 to 50 cocoa beans. They carefully cocoon the extracted beans inside banana leaves and leave them to ferment for eight days, to bring out the beans’ fruity flavor and smell. After the beans have dried, the best ones are singled out to ensure only the finest make it to the next step.
Once they’ve been roasted, the beans are ground into a cocoa paste and blended with the unique Magnum recipe that our chefs have perfected over decades. Then, they’re ready for conching, a process that mixes the ingredients for hours with great care until they reach the perfect texture and flavor, and the chocolate emerges refined and silky, ready to meet our ice cream.
Discover more about the origins of chocolate: Where Does Chocolate Come From
The Creamy Ice Cream Core
The vanilla beans used in our ice creams come from the fertile SAVA region in Madagascar, the basis of our rich and velvety vanilla ice cream. The vanilla orchids are hand-pollinated by local Rainforest Alliance farmers, one flower at a time.
Once the pods are ripe and harvested, they’re bathed in hot water. Then, they are laid under the sun every day and rolled into blankets every night for 35 days.
After drying, they are cured in wooden crates. When sliced, the pods reveal countless black, caviar-like vanilla seeds that exude the sweet and floral aroma that gives our vanilla ice cream its signature flavor.
The Layering Process
Each Magnum bar is crafted with precision. First, the ice cream is shaped and frozen to provide a stable core. It’s then coated in just the right amount of chocolate at the perfect temperature to flow cleanly over the surface. This forms the glossy shell that’s the ideal thickness to deliver that signature Magnum crack, a sound and sensation that’s become synonymous with indulgence.
In our Magnum Doubles collection, we take the process even further. A luscious sauce layer, like tart raspberry or gooey caramel, is added between the ice cream and the chocolate to provide a contrast of texture and flavor.
Explore Our Most Indulgent Creations
Whether you're drawn to timeless classics or tempted by bold flavors, our collection offers something extraordinary for every mood. Here are some fan-favorite creations you'll love:
Milk Chocolate Ice Cream Bar
Magnum Milk Chocolate: the original indulgence. Creamy vanilla ice cream wrapped in thick, cracking premium milk chocolate. It’s a timeless combination that never goes out of style.
Double Caramel Ice Cream Bar
Decadence, doubled. The Magnum Double Caramel bar features layers of luscious caramel sauce and silky chocolate over vanilla ice cream, all covered in our signature shell.
Double Raspberry Ice Cream Bar
The Magnum Double Raspberry bar offers a fruity twist on the iconic treat. Here, raspberry ice cream is dipped in a gooey chocolate layer and delightfully tart raspberry sauce and covered again in a milk chocolate shell for a berry-forward experience.
FAQs
Our bars feature high-quality ingredients, including creamy dairy, real vanilla from Madagascar, and premium milk chocolate made from sustainably sourced cocoa. Read more about our commitment to the highest quality ingredients: Sustainably Grown Cocoa & Vanilla
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